How to Market a Custom GPT Without Relying on AI Hype

Marketing works better when the GPT is framed as a tool for a recognizable job instead of as an abstract piece of artificial intelligence.

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Lead with the problem

Describe the workflow or frustration the audience already understands. Then show where the GPT fits into that workflow.

Demonstrate, don't exaggerate

Use realistic input/output examples and disclose important requirements. Avoid fabricated testimonials, fake scarcity and earnings promises.

Choose distribution based on audience

Email, search, communities, partnerships, content and direct outreach can all work in different contexts. Pick channels where the target audience already seeks help with the problem.

Create a commercial bridge

Informational content should naturally lead to a deeper productization or evaluation page when the reader's intent becomes commercial.

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